The value chain Connecting design and industry is an innovative working process connecting young designers with huge creative potential with furniture manufacturers. In realising the first project of the value chain of designers and furniture industry, RRA LUR associated with the Department of design of the Academy of Fine Arts and Design (ALUO) and the Institute for Economic Research (IER). Under the mentorship of Professor Vladimir Pezdirc (ALUO), the designers prepared twenty-five draft designs for furniture products. Firms participating in the value chain decided to make eleven prototypes which could be successful in the Slovene and international markets. New value chains, which will generate new forms of association of creatives from creative industries with businesses are planned in the future.
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